B3@China

From August 31st until September 2nd, 2018, the B3 will participated at the Shanghai Design Week, with over 1 million visitors it is one of the most important fairs around contemporary art and modern design in Asia. Also present was the Italian-American artist Federico Solmi. He showed excerpts from his internationally acclaimed 9-channelvideo installation "The Great Farce", which had its world premiere in Frankfurt at the B3 in 2017.

In addition, the European cultural channel ARTE (the central media partner of the B3), presented various immersive works and 360 degree productions in its own VR cinema. The VR Cinema was created with the help of our technology sponsor BeijingGalaxy-VR Co., Ltd. from Beijing. As a special highlight, a B3 film trailer ran several times before and during Design Week on the façade of the CTI Tower at the famous Shanghai federation.