Rob Kraitt, a welcome guest and expert in the creative industries, will be back again in 2022. As talent manager at Casarotto Ramsay Associates Limited in London, Rob Kraitt has wide ranging experience representing writer and director talent and selling books for film and television adaptations. He has participated in panels and master classes for the Edinburgh International Film Festival, the Writers' Guild of Great Britain, and the International Screenwriters’ Festival, among others. Rob Kraitt began his career as a script editor and consultant for leading film production companies in the UK, including Working Title, Focus Features, Pathé Productions, Miramax and Ruby Films, as well as the European Media Development Agency. Prior to joining Casarotto in February 2011, he was Head of Media and Deputy Director of the AP Watt Literary Film & Television Agency.
Rob Kraitt will speak in a moderated Master Class about who is suitable to be represented by an agency and which film materials are currently in demand in the market.
Casarotto Ramsay & Associates represent and manage many of the world’s best-known writers, directors, literary properties, and below-the-line talent in film, theatre, television and new media. We also strive to welcome new, exciting and powerful voices to our client roster, and we are strongly and vocally supportive of diversity and inclusion of marginalised groups within our industries. Founded in 1989, Casarotto Ramsay & Associates has not only an illustrious history, but also maintains a firm focus on the future. We are based in London but operate internationally. We are fiercely independent allowing us to represent widely celebrated talent, as well as to nurture rising stars, with individualised guidance and a personal touch.
Turning one's creativity into a profession and being able to make a living from it - that is the great desire of many creative professionals. To achieve this, however, the output of their creative work must also be relevant to the market.
The market in the moving image sector is constantly expanding. New technologies are being made marketable, and the proliferation of media such as virtual reality goggles is advancing. In addition to the technology, however, it is primarily the content transported via it that is the cornerstone for market acceptance. These must be prepared and edited accordingly so that they fit the respective medium and the user accepts them.
This naturally raises the question of whether creativity is not suffering under the dictates of market relevance, and how one can possibly counteract this. In such cases, it's good to have someone who believes in you, knows the market and is there to offer advice and support, such as experienced producers or festival directors.
Frédéric Boyer, artistic director of the Tribeca Film Festival, and Torre Schmidt, a German producer who has consolidated his career in Hollywood, will give an insight into their work: At what point do creatives and their work attract the interest of film producers or marketing platforms like festivals? What do they need to bring to the table, and which skills are particularly relevant? Above all, the two will also give an overview of what the producer-side market is currently demanding and will demand in the future.