Note: Only for participants and mentors of the HessenLab
Why and how you should have a market strategy.
One of the most complex decisions for both up-and-coming and established filmmakers is taking the project to a market. With a tremendous amount of content going public each quarter of the year, the decision of where and how to launch your project, get feedback, find partners or financing, or secure distribution, becomes critical. Is A-class better than specialized? Is the cost matching the expectations? And what are the real benefits for my project’s stage at the current moment?
The masterclass focuses on the topic of film and media markets and helps to devise a focused and effective market strategy and approach covering the following topics:
Why are film/media markets important (for you)?
What are key trends in the markets?
What are your needs vs. wants regarding your project?
Why should you have a market strategy, and how can you create one?
What are the big shifts in the industry: opportunities for up-and-coming talent?
How to make the best of the digital transition and not stay behind?
Sten-Kristian Saluveer is a Europe- and Asia-based film and media innovation strategist, awarded producer, public speaker and moderator, and content & technology entrepreneur. He is the founder …