Since 2012, the B3 has been a strong voice in the cross-genre and cross-national discourse on trends and developments in the moving image in the thematic fields of film, art, games and XR
Since its inaugural event in 2012, the B3 has had a changing content focus: Expanded Narration (2013), Expanded Senses (2015), On Desire (2017), Realities (2019), Truths (2020). The B3 is divided into the event formats the B3 Film Festival, the B3 Moving Image Forum, B3 Conference and B3 Talent Forum.
National and international artists and media professionals express their views on the future of storytelling in the digital age. The aim of the B3 is to create a broad-based interdisciplinary alliance for the moving image and to offer the international cultural and creative industries an extensive platform for innovation and exchange.
In the context of the major national and international film and media festivals, art biennials, technology congresses and trade fairs, it has acquired a special position because it very effectively initiates a wide-ranging dialogue across industries and genres.
As a cross-media moving image festival with film screenings, exhibitions, conference and workshop programmes, including competition formats, it addresses professionals from the creative and media industries, business, politics, science and the interested public as target groups.
The B3 is divided into the event formats Festival (B3 Exhibition, Screenings, Long Film Series, Short Film Series, Conference Programme, as well as Campus/Market (Presentations, Workshops, One on One Meetings, Pitchings).
The B3 honours established artists and young talents with the internationally acclaimed BEN Award. Works by female artists of the B3 who deal with new narrative techniques in a particularly innovative way are in the running for the main and young artists' prizes.
The organiser of the B3 Biennale of the Moving Image is the Hochschuklde für Gestaltung Offenbach am Main (University of Art and Design). The B3 is sponsored by the Hessian Ministry of Science and the Arts (HMWK). The strategic partner of the B3 is THE ARTS+.
The B3 Biennale of the Moving Image started in 2012 for the first time with a changing thematic focus: "Expanded Narration. The New Narrative"
In the six focal points TV series, games, immersion, transmedia, art and cinema, the theme of the expansion of narration and storytelling was addressed. A total of eleven prizes were awarded in the categories B3 Honorary Lifetime Achievement Award, BEN Grand Prize, BEN Young Talent Award and Ultrashort #B3expandednarration and #B3live. The first B3 Honorary Award went to Laurie Anderson.
In 2015, the B3 focused on the categories of art, film, TV, games, web, design and science with the theme "Expanded.Senses. Art Body Communication", the B3 focused on the categories of art, film, TV, games, web, design and science
From 2015, the B3 will also include the promotion of young artists in its programme, this year under the name "Autumn School". The cooperation with GamesCom and the Chinese Central Academy of Fine Arts Beijing was formative for the festival. The exhibition "B3+Beijing: Moving in Time" presented 60 contemporary Chinese artists in Beijing in June 2015. In Frankfurt, the ten award winners of the exhibition were represented at B3 in autumn. This year, the honorary prize went to Brian Eno. In 2017, the focal points of art, film, games and virtual reality crystallised.
The B3 attracted around 43,000 visitors this year. Central points of the festival were the leading exhibition on the theme "On Desire" as well as the long and short film programme. The media art work "The Great Farce" by Frederico Solmi, a 110-metre-wide video panorama on the façade of the Frankfurt Opera, received a particularly strong media response. In 2019, the B3 Festival's flagship exhibition "Realities" was held in cooperation with THE ARTS+ at the Frankfurt Book Fair. The focus was on (video) art, film, immersion, games, VR/AR/MR and AI. In addition to the flagship exhibition, the B3 cinema and the works on virtual reality in the VR_PARK also presented political commentaries and personal lifeworlds on the focal theme of realities.
This year, the B3 BEN Award was presented at the Frankfurt Book Fair. 2019, the B3 Festival's flagship exhibition "Realities" took place at the Frankfurt Book Fair in cooperation with THE ARTS+. The focus was on (video) art, film, immersion, games, VR/AR/MR and AI. In addition to the flagship exhibition, the B3 cinema and the works on virtual reality in the VR_PARK also presented political commentaries and personal lifeworlds on the main theme of Realities. The B3 BEN Award was presented this year at the Frankfurt Book Fair.
2020 the B3 had to be held as a hybrid format due to corona. In the categories Film, Art, Games and XR, artists and media professionals dealt with the guiding theme "Truths". The film and conference programme was held virtually. The opening ceremony as well as the B3 BEN Awards and the film award ceremonies were streamed from the Astor Film Lounge in Frankfurt.
In 2021, the B3 took again place as an online format from 15 to 24 October due to Corona.
The film, art and conference programme will be available online this year. Artists in the media art programme "Forum bewegtes Bild" (Moving Image Forum) have explored the central theme of "Identity".